TikTok — a year in Kazakhstan in one minute
TikTok's year in Kazakhstan, compressed into a minute: launches, campaigns and numbers, cut to a dombra beat and built strictly to the platform's brand rules.
TikTok wanted to look back on its work in Kazakhstan: the projects it launched, the numbers it hit, what it achieved. There was a lot to say and very little runtime to say it in. We broke down the data, set a clear hierarchy — what leads, what supports — and built every composition within TikTok's strict brand guidelines. The animation keeps the pace high, yet every figure stays readable. We also wrote the music: the client asked for a Kazakh motif, so we built a fast, contemporary track around the dombra. The film was made in three languages — Kazakh, Russian and English — and was screened at Digital Bridge 2025.
