OKX — a campaign where zero speaks for itself
Two OKX features, two images: a glass zero instead of a line about zero fees, and a staircase of bank accounts instead of a partner list. A performance campaign for MENA.
OKX was launching a campaign across MENA, and we worked with the company directly, with no agency in between. The brief: explain two features without ambiguity — zero deposit fees, and deposits from any bank account. The OKX brand system set the frame: black ground, white type, restraint. Inside it, we looked for one precise image per feature. For zero fees, the zero itself does the talking: a dimensional glass numeral catching the light. For All Banks Accepted, we stacked bank accounts in a spectrum of colour into a staircase leading up to the app screen. Every element was drawn from scratch in Illustrator and Photoshop and animated in After Effects and Cinema 4D — entirely by hand, no generative tools. The films carry custom sound design, music and voiceover. Each visual was delivered in 1:1, 9:16 and 16:9: stills, videos in several durations and source files, ready for TikTok, Instagram, YouTube and websites across the region.
