First to the new. Without losing taste.
First to the new.Without losing taste.
Ualilab is a creative agency from Almaty. We conceive and create design, video and animation for brands that care how they look: advertising campaigns, brand films, identities, window displays, exhibitions and world-class stages.
The start2013 → 2019
Our story began in 2013 with design and animation, and Ualilab was founded in 2019. Since then technology has changed more than once: photoreal 3D, 3D billboards on city screens, NFT and Web3, and now generative AI.
The toolkit6
We were among the first to take up each of them, yet none replaced the ones before. They added up to a toolkit, and today hand-drawn animation, illustration, 3D, live action, physical installations and AI sit side by side in it.
The idea decidestoday
The idea decides what to take from the toolkit. Sometimes it needs generation, sometimes frame-by-frame handwork, and most often a mix of both. What stays the same is what never gets old: the idea, composition, character and a sense of measure.
The point
To us, AI is a powerful tool, not a way to cut corners on craft.
How we grew
Thirteen years of new tools, from TV graphics to generative AI. Each one added to the craft rather than replacing it.
Beginning
Design and animation for TV, film and YouTube.
What we don’t do
AI slop
If an image looks “just generated”, it never goes to the client.
AI for AI’s sake
If handwork suits the idea better, we do it by hand.
Work we’d be ashamed of
We only make what we’re ready to put in our portfolio.
Ugly
Not even when the deadline is on fire.
In numbers
A studio from Almaty working with clients around the world. Here is how that looks in numbers.
- Since 2013in design and animation
- 200+projects for brands, companies and cultural institutions
- 12countries — clients and partners
- 250M+views of our work
- 15+industries — from luxury jewellery and oil & gas to film, fashion and Web3
A few stories
Five projects that show how we work — from shows at Dubai EXPO to a launch film made in ten days.
Dubai EXPO 2020
90+ animations and five big shows seen by millions. We worked in one international team with specialists from the UK, South Africa, the US and the UAE.
Clients
Brands, banks, festivals and cultural institutions from 12 countries.
The name Ualilab joins the founder’s surname and the word “laboratory”: a place where new things are tried first.
Founder
In design and animation since 2013; has worked on projects for Dubai EXPO 2020, the FEI World Championship, SANSI, Binance and TikTok. Personally leads the art direction of every project.
Temirlan UaliFounder and creative director of Ualilab
Where we are
Almaty, Kazakhstan. We work with clients from 12 countries: from the US and the UK to the UAE, Saudi Arabia and China.